EDI Rent A Car is a family-run car rental business operating in Alicante and Asturias, committed to offering transparent, no-nonsense service. Their offerings include no deposit, unlimited kilometres, free additional drivers, and convenient airport delivery and collection. With decades of experience, the team works in both English and Spanish to serve international and local customers alike.
Though EDI’s real-world reputation is strong (many loyal customers, good reviews, transparent policies), their online presence did not match that. The existing website lacked visual cohesion, clarity, and modern usability. It was not effectively communicating key selling points (no deposit, unlimited mileage, free extras), which made it harder for potential customers to understand what makes them different. The booking path was not smooth, and information was scattered, reducing conversion. There was a need for better structure, clearer messaging, and a visual identity online that reflected their reliability and simplicity.
We redesigned and rebuilt the website from the ground up with a clean, coherent visual identity that aligns with EDI’s brand values: trustworthy, clear, family-focused. The booking process was streamlined with clearer navigation and messaging around key features (no deposit, free extra driver, unlimited kilometres). We ensured that the vehicle fleet, service terms, and extras are all prominently and clearly presented so users understand the value immediately. Animations and visuals were introduced subtly to bring life and personality without distracting from function.
Our approach ensures users feel confident in booking — they see exactly what they get, when they get it, and at what cost. The new site gives EDI a digital presence that matches their real-world reputation.
